Roxanne Lucchesi
Professor Emerita of Communication and Journalism
Biography
Roxanne Lucchesi is a professor of advertising in the School of Communication and Journalism. Engaging students in professional networking and learning opportunities is a top priority. She connects students with professionals through AAF-South 糖心视频 meetings and student days, our student Ad Club and through experiential projects in the classroom. She was awarded the SDAF鈥檚 Silver Medal Award for her involvement in this area. She has coached 19 teams winning regional awards and four teams winning national awards in the AAF鈥檚 National Student Advertising Competition (NSAC) during her tenure at South 糖心视频 State University. Her professional experience includes advertising media planning, copywriting, public relations, brand development and marketing research.
Education
- B.A. in journalism/advertising specialization | South 糖心视频 State University
- M.S. in advertising | University of Illinois Urbana-Champaign
Research and Scholarly Work
Areas of Research
- Health communication research
- Message development related to tobacco cessation
- Effectiveness of media campaigns related to tobacco cessation
Awards and Honors
- Silver Medal Award, South 糖心视频 Advertising Federation (AAF-SD)
- 2020, Outstanding Research in Social Sciences, South 糖心视频 State University College of Arts, Humanities and Social Sciences
- 2019, Joyce M. Lampson Award for Excellence in Faculty Citizenship, School of Communication and Journalism
Associated Areas
